The Awakening: Discovering the Real Truth Behind Your Pet’s Food

Our food is getting healthier, so why isn’t our pet’s? This was the question that inspired Freshpet in creating a new standard of what pet food is and should be.

Roughly 60% of pets in the U.S. are obese, and high carbohydrate kibble plays a major role in this trend. Just like the dogs in our new commercial, many pet parents are shocked to discover the truth behind the food they feed their pets – think “sprayed on” flavor and impossibly long shelf lives.

Knowing this, it makes sense that many pet owners are looking for healthier options. The best diets are those that include higher amounts of protein, are low in carbs, and packed with healthy lean meats, vegetables and fruits – all of which you can find in our Freshpet recipes.

Our Freshpet veterinarian, Dr. Katy Nelson, agrees: “I feed fresh organic food to my human children, so there’s no way I’d feed my canine kids anything less. Freshpet uses fresh meats, fruits and vegetables steamed to perfection, not overly processed into burnt brown balls. When meats are cooked at extremely high heat, it breaks down the integrity of the proteins – just think of the difference in a fresh steak as compared to beef jerky.”

It’s no surprise that fresh cooked food is always a healthier option than processed foods packed with preservatives. This is why we make fresh meals for your pets where the only “preservative” is your refrigerator. And each of our recipes includes nutritious and bioavailable proteins that can be easily utilized by the body. If that wasn’t enough, fresh food doesn’t need to have flavor “sprayed on” to taste great – they already have everything needed to make your pet beg for more!

To see what happens when you awaken pets to the truth behind the food they've been eating for decades, check out our new commercial below.