UK Artist Phil Heckels' Quirky Pet Portraits Raise £400k for Charity

UK Artist Phil Heckels’ Quirky Pet Portraits Raise £400,000 for Charity

Last Updated: March 18, 2026

Phil Heckels, a UK artist from Worthing, West Sussex, has leveraged his distinctive, humorously imperfect pet portraits to raise over £400,000 for two charities that support homelessness and animal welfare.

The Birth of the “Rubbish” Portrait Movement

In 2020, Heckels shared a self‑portrait of his dog on Facebook under the pseudonym Hercule Van Wolfwinkle, jokingly offering paid commissions. The response was overwhelming, and requests poured in from pet owners across the UK.

His style—characterized by exaggerated limbs and tilted gazes—quickly became a beloved niche, resonating with pet lovers who appreciate the humor and authenticity.

Fundraising Impact

Heckels has openly credited the donations for keeping his mission alive. In a BBC interview, he stated, “The continued support will never cease to amaze me. I’ve always said I will keep drawing portraits for as long as people donate…The work that the two charities do is unbelievable and I’m so pleased to raise awareness for them.”

How to Order a Portrait

Due to high demand, portraits are awarded through a lottery. Pet owners can send a photo via Facebook Messenger to the official account “Pet Portraits By Hercule.” Donations are discretionary and directly benefit Turning Tides (homelessness support) and StreetVet (free veterinary care for pets of homeless individuals).

From Hobby to Full‑Time Fundraiser

Three years ago, Heckels left a career in commercial property to devote himself entirely to art and philanthropy. The sale of prints, originals, and related merchandise sustains the project, allowing him to continue delivering joyful portraits while generating significant charitable contributions.

“It’s amazing,” Heckels shares. “The whole project feels like being on a rollercoaster.”

His second book, More Rubbish Pet Portraits, was released on April 10th and is available in major bookstores.

This article originally appeared in the award‑winning Modern Dog magazine. Subscribe today!